So Long Social media platforms…Hello EMAIL MARKETING!

If you aren’t serious about your email marketing for your Photography Business, you may be missing a HUGE opportunity. With active email accounts set to hit 5.6 billion this year, email marketing is more powerful than ever.

The internet is feeling like it’s cramming ads down the throats of users as they navigate to the content that interests them. Email is different – it gives consumers control and allows them to opt-in to receive information from the businesses that matter most to them.

In my experience, there’s a right way and a wrong way to email marketing to grow your brand. Here’s what you need to know.

Create your list and check it twice…

Successful Photography email marketers are perceived as helpful and interested in the unique needs of the recipient. That’s why I don’t recommend buying a list of email addresses. Sending an email to someone that didn’t request to be on your list is really bad business practice.

A very high percentage of your messages will be flagged as spam – meaning your email address could be blacklisted.

Instead, promote your website to invite visitors to sign-up for your email newsletter. You can even ask the individual signing up what they are most interested in about your brand.

In return for signing up, you should offer them something of value right away – this is called an “opt-in offer”. Examples include special discount vouchers or free sessions.

Grow your list organically.

You don’t need thousands of email addresses in order to run a successful marketing campaign. What you do need are email addresses for potential customers that value what your business offers.

The quality of your list is way more important than the quantity. And remember – never buy email lists!

Send email marketing messages that sizzle with value.

Put real effort into the content of the email/newsletter you’re sending out. The reader should feel like you took the time to fill them in on something that’s vitally important to them. When done correctly, your email recipients will wait with anticipation for your next message.

All of this contributes to a positive brand experience for your business.

 

Create a Subscription List

To start sending emails and newsletters you first need a list email addresses, I showed how to create a list in which to store your email addresses in the 1st ‘Step by Step’ in this series (link to the tutorial below) the 2nd ‘Step by Step’ tutorial shows you how to create a simple form in Sendinblue that you can install on a dedicated page on your website, you can also use a link to the page on your social media platforms, as mentioned in the 1st tutorial, your list of email addresses will soon become the most valuable item within your Photography Business

Link to the ‘Step by Step’ Tutorial on how to create a form using Sendinblue below

Email Marketing Guide for Beginners – STEP by STEP Tutorial! – YouTube

 

Link to the ‘Step by Step’ Tutorial on how to create a list using Sendinblue below

Email Marketing Guide for Beginners – STEP by STEP Tutorial! – YouTube

To sign up for the weekly newsletter, which includes help and tips on each tutorial and to make sure you don’t miss out on when a tutorial is released click here

 

 

Creating a client list in Sendinblue : step by step guide

1st Tutorial for the series on ‘how to use Sendinblue

‘How to create a client list’

Link for the step by step tutorial below, click the large image.

If you don’t have email marketing campaigns for your photography business, you may be missing a HUGE opportunity, as active email accounts are set to hit 5.6 billion this year, making email marketing is more powerful than ever.

The internet is feeling like a collection of algorithms, flooding adverts of users as they navigate to the content that interests them. Email is different – it gives consumers control and allows them to opt-in to receive information from the businesses that matter most to them.

In my experience, there’s a right way and a wrong way to email marketing enabling your business to grow. Here’s what you need to know.

Create your list and check it twice…

Successful photography related email marketers are perceived as helpful and interested in the unique needs of the client. That’s why I don’t recommend buying a list of email addresses off the internet. Sending an email to someone that didn’t request to be on your list is really bad for your branding and your business

A very high percentage of your messages will be flagged as spam – meaning your email address could be blacklisted.

Instead, direct clients to your website and invite them to sign-up for your email newsletter. You can even ask the individual signing up what they are most interested in about your brand.

In return for signing up, you should offer them something of value right away – this is called an “opt-in offer”. Examples include special discount vouchers or free sessions – delivered directly to their inbox upon signing up.

Grow your list organically.

You don’t need thousands of email addresses in order to run a successful photography marketing campaign. What you do need are email addresses for potential clients that value what your business offers.

The quality of your list is way more important than the quantity. And remember – never buy email lists online!

 

Hope you find this interesting link for the tutorial below

Email Marketing using Sendinblue

Email Marketing is by far the best form of contacting your (past, today or future) clients, it’s the cheapest form of marketing, and if done correctly the most efficient, as you are contacting people who either used your services before, or have agreed to give you their information via a signup form ect.

One of the best ways of doing this is to use Sendinblue, this is a all in one programme that is free, it allows you to create forms, from which you can collect potential and current clients information, you can then send Business Emails, Weekly Newsletters, launch promotions all from your Photography Business.

Collecting clients information/data will become the most valuable item within your business, as it’s with this data that you can contact clients direct, but more importantly, clients that have either spent with you before or have inquired about your Photography services, making these clients far more likely to book you, ie what is called “Warm data”  

I have been asked to make a set of tutorials explaining everything regarding @Sendinblue, making it as simple as possible to learn how to use the programme for the benefit of running a successful Photography Business, so the first video is on the education channel, click the image below for the link.
The graphic below shows the percentage of Emails that small business send in a survey carried out by AE Weber, you can see that for your business to on-running profit making success, the average amount of times to use your data and contact your clients is at least once a week, the type and content for this coverage will be covered in up-coming tutorials soon.
Link for Sendinblue
This weeks tutorials are all about Email Marketing
The 1st in the series is a look at what email marketing is, and how Sendinblue can help you with your marketing
Also the 1st mini workshop has been added, topic is “how to create a client list”
Stay Safe
Alan

Landscape Photography help & Tips

Another exciting venture is my ‘Landscape Photography‘ help & tips…

I first got involved in photography as a hobby, when I was a teenager (that seems so long ago) and landscapes along with following F1 around Europe were the two main passions, cutting a long story short, I haven’t really taken a photo for myself (IE one that I haven’t been paid for) for around 35+ years, so having the time and the fact that we will be exploring the UK soon, will allow me to re kindle my love of Landscape Photography again, which I’m going to document and record tutorials along the way.

I will look into improving your snapshots, helping you achieve that correct balance in a image, look into ‘Fine Art’ landscape photography, Black & White, and also Panorama’s, moving forward we will look into ‘Long Exposures’ and also the equipment needed, even testing some equipment, I will also look into how you can get the best print from your images (I provide a Professional printing service if you wish to use it) also how to show case your images online.

If you are interested in any of the above, sign up for the ‘ Landscape Photography Newsletter‘  which will provide FREE tips and inform you of the latest tutorial and workshops.

 

 

You Tube Channel..

With the first video in the series ‘improving your profit & help to start a new photography business’ posted, I also thought it would be a good time to share with you a short video I made introducing myself, along with explaining my business history.

The idea behind making these tutorials, is to help existing photography business owners improve their profit, and at the same time explain to new photography business owners what is needed to succeed  with your business, each tutorial follows on from the previous tutorial, in helping and explaining each topic, in the most simple way, no bulls..t , just facts.

Along side the Tutorial channel, I also run a group page on Facebook, which you are more than welcome to join (Facebook Group)    this is a fast growing community, of new and experienced professional photographers, all happy to each other and learn at the same time.

By signing up for the newsletter, you will receive marketing tips along with information relating to the latest tutorial posted etc, I will also be adding reviews both in the newsletter and also on the tutorial channel, click here to sign up for the   Newsletter

Stay Safe

Alan

 

Click image below to view the video.

 

 

 

1st Tutorial in the new series has been posted…

The 1st in a series of ten tutorials on “Running a Professional Photography Business has been added to my “You Tube Channel” for you all to watch and hopefully enjoy, but more importantly benefit from the help & tips I give..

The series has been designed to help you either re-brand (to upgrade your photography business and increase your profit) or help you start a business as a Professional Photographer, the 1st tutorial is all about knowing and understanding your ideal client, this is fundamentally one of the most important subjects in running a business, any business, as if you don’t know who your clients are, then you have no idea on how to market your business, and what to charge..

The tutorial runs you through a easy to understand set of questions that you need to answer to find your ideal client.

To watch the tutorial click the image below, and remember to subscribe and hit the bell, you will then be notified when I post the next tutorial in the series

Stay Safe

Cheers

Alan

 

 

Business Marketing & Landscape Photography School

Business Marketing & Landscape Photography School.

I’m so excited about the future, and how I can help you succeed in this wonderful but hard world of Professional Photography.

Along with a weekly newsletter I will be posting video’s on the “tutorial channel” explaining, guiding and helping you if you wish to try my methods, these online tutorials will be mixed with reviews and small workshops, the first of these tutorials are set up as a series, looking into each main factor that everybody needs to address as part of running or setting up a photography business.

Early into 2022, I will be organising workshops and ‘one 2 one’ meetings for those that wish to have a closer look at your photography business.

However I know 100’s of top quality photographers, that have a poor business, but far less that are good at understanding marketing/business, who have a very profitable business.
But if you are serious about your Photography Business, the most important aspect is MARKETING..
We will also be looking into a passion of mine, Landscape Photography, all of this will be a “How I do/did” it, in a step by step process, these tutorials will be a real hands on experience, as I will show you how (and what with) I take a image (good or bad) out in this wonderful world of ours, alongside any editing that might be needed on the images.

 

Alan Schofield Collection

 

Choose from the extensive collection of images that myself and my family have taken of beautiful landmarks around the UK and the world

Our collection of prints has been assembled over the past twenty years giving a wide range of subjects from notable landscapes and seascapes to urban landmarks and buildings.

Every print that is ordered will have been professionally edited and individually printed for you to bringing out the very best clarity and detail. It can then be purchased in one of the sizes listed as a simple print or as a mounted and titled print.

To view the complete Collection please  click here

 

 

Old Prints HeaderOur collection of Old West Country prints has been very popular over the years with locals and visitors alike. Scenes of towns, villages, landscapes, celebrations, trains and folks in general provide a fascinating insight into times gone by. All prints are available in black and white only and each one has been edited to provide the best clarity possible. To view the complete Collection of Old Prints of the West Country please click here